The majority (84%) will travel by automobile; holiday air travel is expected to increase slightly to 3.07 million. The average traveler is expected to travel a round-trip distance of 613 miles and spend $747.
Approximately 34.4 million people (84%) plan to drive to their destination, a decrease of 0.7% from the 34.7 million who drove last year.
July 3 and July 7 Busiest Travel Days
This year 46% of intending travelers plan to begin their trip prior to the start of the holiday travel period (July 3-7), compared to 65% last year. The largest share of travelers (32%) on a single day will depart on July 3 and the largest share will return on July 7 (38%). Thirty-four percent intend to stretch their holiday vacation into the following week returning on or after Monday, July 8.
As you're planning your holiday travel -- and while you're on the roads over July 4th, don't forget safety!
Read the complete Marketing Forecast article.
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