Monday, June 24, 2013

More Than 40 Million Americans to Travel for July 4th Weekend

According to an article by Marketing Forecast, AAA Travel projects 40.8 million Americans will journey 50 miles or more from home during the Independence Day holiday.

The majority (84%) will travel by automobile; holiday air travel is expected to increase slightly to 3.07 million. The average traveler is expected to travel a round-trip distance of 613 miles and spend $747.

Approximately 34.4 million people (84%) plan to drive to their destination, a decrease of 0.7% from the 34.7 million who drove last year.

July 3 and July 7 Busiest Travel Days
This year 46% of intending travelers plan to begin their trip prior to the start of the holiday travel period (July 3-7), compared to 65% last year. The largest share of travelers (32%) on a single day will depart on July 3 and the largest share will return on July 7 (38%). Thirty-four percent intend to stretch their holiday vacation into the following week returning on or after Monday, July 8.

As you're planning your holiday travel -- and while you're on the roads over July 4th, don't forget safety!

Read the complete Marketing Forecast article.

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